6 Great Books on Digital Marketing
There are hundreds of books on internet marketing. The quickest way to get a feel for the most popular internet marketing books is to click the links below showing the most popular digital marketing books on Amazon:
Crush It!: Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are “trust agents,” the key people your business needs on its side.
Delivers actionable steps and case studies that show how social media can positively impact your business
Written by authors with over ten years of online media experience
Shows you how to build and wield influence online to benefit your brand
Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Amazon’s Kindle Edition)
by David Meerman Scott
Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
by Clara Shih
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009) “…good comprehensive overview…Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool.” (B2B Marketing, July 2009)
“I’ve been following Joel on Twitter for a while now and I’ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.”
Yaro Starak (www.entrepreneurs-journey.com)
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
by Damian Ryan and Calvin Jones
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.
Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.
www.MBAOutlook.com
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Comments (1)
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Thanks for including Understanding Digital Marketing in your top five
. Damian and I wrote the book to help people get to grips with the transition to digital, explore their options and ultimately transform their business.
It’s always great to hear what people think… and a privilege to be listed alongside some of the other authors in your selection.
Cheers,
Calvin!
If you’re in Dublin, join us on 05/11 to talk about creative online marketing… more details at http://creative.understandingdigital.com