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	<title>MBAoutlook.com &#187; Rankings</title>
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	<description>reviews &#38; trends for managers</description>
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		<title>UC Davis business school is No. 1 for women faculty  Read more: UC Davis business school is No. 1 for women faculty &#8211; Sacramento Business Journal:</title>
		<link>http://www.mbaoutlook.com/2010/04/uc-davis-business-school-is-no-1-for-women-faculty-read-more-uc-davis-business-school-is-no-1-for-women-faculty-sacramento-business-journal/</link>
		<comments>http://www.mbaoutlook.com/2010/04/uc-davis-business-school-is-no-1-for-women-faculty-read-more-uc-davis-business-school-is-no-1-for-women-faculty-sacramento-business-journal/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 22:05:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>

		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1328</guid>
		<description><![CDATA[
The University  of California Davis Graduate School of Management has the highest  percentage of women faculty among the top 100 business schools in the  world, according to The Financial Times.
The London paper ranked the top 100 global business schools by a  number of factors, including percentage of women faculty. While UC [...]]]></description>
			<content:encoded><![CDATA[<div id="storycontent">
<p><img class="alignleft size-full wp-image-1329" src="http://www.mbaoutlook.com/wp-content/uploads/2010/04/second_level_logo.gif" alt="" width="233" height="63" />The <a href="http://sacramento.bizjournals.com/sacramento/related_content.html?topic=University%20of%20California%20Davis%20Graduate%20School%20of%20Management">University  of California Davis Graduate School of Management</a> has the highest  percentage of women faculty among the top 100 business schools in the  world, according to The Financial Times.</p>
<p>The London paper ranked the top 100 global business schools by a  number of factors, including percentage of women faculty. While UC Davis  ranked 80th for the business school overall, it grabbed the No. 1 spot  for its 42 percent women faculty ratio. The average among the top 100  schools was 25.3 percent women faculty.</p>
<p>“We are deeply committed to diversity among our faculty, staff and  students, and we will continue to be a leader,” Graduate School of  <a href="http://www.ipade.mx/"rel="external"title="Management" >Management </a>dean Steven Currall said in a news release. “During the past  two years we have strengthened our faculty even further by adding five  outstanding women. As researchers and teachers, each one is a star,  which reflects the strength of their intellect, their dedication and  their education at other leading busess schools such as Harvard,  Chicago, Stanford, Yale and Wharton.”</p>
<p>According to The Financial Times, the average salary of a UC Davis  Graduate School of Management graduate is $112,125 &#8211; making it 67th in  the value-for-money category.</p>
<p>For the complete rankings and profiles of the schools,<a href="http://rankings.ft.com/businessschoolrankings/global-mba-rankings"> click here</a>.</p>
</div>
<div id="TixyyLink">
Read more:  <a href="http://sacramento.bizjournals.com/sacramento/stories/2010/04/12/daily33.html#ixzz0l7AT40yl">UC  Davis business school is No. 1 for women faculty &#8211; Sacramento Business  Journal:</a></div>
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		<title>Whitefield Consulting Worldwide Releases MBA Rankings For 2010: Business Education</title>
		<link>http://www.mbaoutlook.com/2010/03/whitefield-consulting-worldwide-releases-mba-rankings-for-2010-business-education/</link>
		<comments>http://www.mbaoutlook.com/2010/03/whitefield-consulting-worldwide-releases-mba-rankings-for-2010-business-education/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 18:52:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>

		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1318</guid>
		<description><![CDATA[Whitefield Consulting Worldwide Releases MBA Rankings For  2010
The following article was provided by the WCW Editorial team
WCW is pleased to announce the new Global MBA, European MBA, and EMBA  rankings for 2010. The methodology used to conduct the rankings is  described below.
WCW 2010 Rankings
Global MBA Rankings
1. Stanford GSB
2. London Business School
3. INSEAD
4. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Whitefield Consulting Worldwide Releases <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> Rankings For  2010</strong></p>
<p><em><img class="alignleft size-full wp-image-1321" title="mba_letters" src="http://www.mbaoutlook.com/wp-content/uploads/2010/03/mba_letters.jpg" alt="" width="127" height="124" />The following article was provided by the WCW Editorial team</em></p>
<p>WCW is pleased to announce the new Global MBA, European MBA, and <a href="http://www.ipade.mx/programas/executive-mba/Pages/executive-mba.aspx"rel="external"title="IPADE Business School EMBA" >EMBA</a>  rankings for 2010. The methodology used to conduct the rankings is  described below.</p>
<p><strong>WCW 2010 Rankings</strong></p>
<p><strong>Global MBA Rankings</strong></p>
<p>1. Stanford GSB<br />
2. London Business School<br />
3. INSEAD<br />
4. Harvard Business School<br />
5. Wharton – University of Pennsylvania<br />
=   IE Business School<br />
7. University of Chicago-Booth<br />
= MIT-Sloan School of Management<br />
9. Hong Kong UST Business School<br />
10. IMD<br />
11. Indian School of Business<br />
= New York University-Stern<br />
13.Darthmouth College-Tuck<br />
14. Yale School of Management<br />
15. IESE Business School<br />
16. University of Oxford – Said<br />
17 HEC-Paris<br />
18 ESADE Business School<br />
19 Duke University- Fuqua<br />
20 Northwestern University- Kellogg<br />
21 Rotterdam School of Management<br />
22 University of Cambridge- Judge<br />
23 Cranfield University<br />
24 University of Michigan – Ross<br />
25 Nanyang Business School  (Singapore)</p>
<p><strong>European MBA Rankings</strong></p>
<p>1. London Business School<br />
2.  INSEAD<br />
3. IE Business School<br />
4. IMD<br />
5. IESE Business School<br />
6. University of Oxford – Said<br />
7. HEC-Paris<br />
8. ESADE Business School<br />
9. Rotterdam School of Management<br />
10. University of Cambridge – Judge<br />
11. Cranfield University<br />
12. Lancaster University <a href="http://www.ipade.mx/"rel="external"title="Management" >Management </a>School<br />
13. Imperial College Business School<br />
14. SDA Bocconi<br />
15. Manchester Business School<br />
16. Cass Business School<br />
17. Warwick Business School<br />
18. ESSEC<br />
19. Audencia Nantes<br />
20. Grenoble School of Management</p>
<p><strong>Global EMBA Rankings</strong></p>
<p>1. Columbia/London Business School<br />
2. Trium: HEC, LSE, Stern-NYU<br />
3. Kellogg/ Hong Kong UST Business School<br />
4. IE Business School<br />
5. University of Chicago – Booth<br />
6. INSEAD<br />
7. University of Pennsylvania – Wharton<br />
8. Purdue/ TIAS/ CEU/ GISMA<br />
9. London Business School<br />
10. Thunderbird School of Global Management<br />
11.  Fuqua – Duke University<br />
12. CEIBS<br />
13. New York University – Stern<br />
14. HEC-Paris<br />
15. Rotterdam School of Management<br />
16. National University of Singapore<br />
17. Chinese University of Hong Kong<br />
18. IMD<br />
19. ESSEC-Mannheim<br />
20. University of Oxford – Said<br />
21. University of Southern California<br />
22. University of Michigan – Ross<br />
23. University of Cambridge – Judge<br />
24.  Cass Business School<br />
25.  SDA Bocconi</p>
<p><strong>Business School Rankings: Methodology</strong></p>
<p>Top business school EMBA / MBA rankings vary according to the media  source and the research used to compile the statistics. Their purpose is  to inform your thinking so that you can make intelligent decisions.  Choosing the right school is not a straight forward process. All the top  schools market their programmes well. However, you must look beyond the  glossy brochures and MBA champagne cocktail presentations.</p>
<p>The first thing that must be noted is that all Rankings in the media  are subjective. All rankings are weighted to different criteria and are  carried out by different methods.</p>
<p>The following criteria are used in weighting the Whitefield  Consulting Worldwide.</p>
<p>The rankings are carried out by the WCW Alumni network, and therefore  constitute their opinion, according to the criterion below:</p>
<p>Salary today:<br />
An average of salaries three years after graduation</p>
<p>Weighted salary:<br />
The ‘average’ salary today with adjustments for salary variation between  industry sectors</p>
<p>Salary percentage increase:<br />
The percentage increase in salary from the beginning of the MBA to three  years after graduation</p>
<p>Value for money:<br />
The value for money criteria is a short term indicator calculated using  the salary earned by alumni three years after graduation and course  costs</p>
<p><a href="http://www.ipade.mx"rel="external"title="Career" >Career</a> progress:<br />
The degree to which the alumni have moved up their career ladder after  graduating. Progression is measured through changes in level of  seniority and the size of the company in which they are employed.</p>
<p>Aims achieved:<br />
The extent to which alumni have fulfilled their goals or reason for  doing an EMBA / MBA.</p>
<p>Placement success:<br />
Percentage of alumni that gained employment through the placement  service of the academic institution.</p>
<p>Alumni recommendation:<br />
Alumni who were asked to name three business schools from which they  would recruit EMBA / MBA graduates. Their own school could not be in the  list to prevent bias.</p>
<p>International mobility:<br />
A rating system that measures the degree of international mobility based  on employment movements of alumni since graduation.</p>
<p>International students:<br />
Percentage of international students</p>
<p>Faculty: Quality of faculty, reputation and research capabilities</p>
<p>WCW Researchers are assigned to different geographic zones compile  statistics by teams. A specialized team works in conjunction with the  WCW Alumni Network Worldwide. A detailed questionnaire is sent to each  participant and forwarded to the committee where the final assessments  are made.</p>
<p>Participants included:</p>
<div>
<li>WCW registered Alumni members; mba4success former clients who are  not registered alumni members</li>
<li>Recruiters (who are part of the WCW Alumni Network)Participants have graduated from most of the top business schools and  represent a diverse group of people, professional occupations, and  business practices. Participants for the EMBA / MBA Rankings encompass  Europe, Asia, and North America. Please note that the above participants  represent 86% of those solicited.Rankings are weighted by what the alumni feel are the most important  issues to potential applicants. International diversity and placement  success are also key factors of interest to candidates and influence the  rankings. The choice you make, will literally, impact on the rest of  your life. Choose wisely.The statistics not only change from year to year but also the schools  are ranked by different groups: the deans rate the schools in terms of  academic performance; alumni rate the schools on the power of their  career placement services; corporations rate the schools on the students  perceived skills; and others compare starting salaries when students  leave the schools.
<p>By examining all the available sources and rankings, you might even  discover opportunities that you previously never considered.</p>
<p><strong>For Further Information</strong><br />
concerning business education and MBA headline news, please consult:<a href="http://www.mba4success.com/"> http://www.mba4success.com</a></p>
<p>www.whitefieldconsulting.com</li>
</div>
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		<title>Financial Times MBA Ranking: BU in US Top 10 for Job Placement , Percentage of Women &amp; International Students</title>
		<link>http://www.mbaoutlook.com/2010/02/financial-times-mba-ranking-bu-in-us-top-10-for-job-placement-percentage-of-women-international-students/</link>
		<comments>http://www.mbaoutlook.com/2010/02/financial-times-mba-ranking-bu-in-us-top-10-for-job-placement-percentage-of-women-international-students/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 19:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Boston University School of Management]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[Global MBA Rankings]]></category>
		<category><![CDATA[MBA ranking]]></category>

		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1274</guid>
		<description><![CDATA[Financial Times has released its Global MBA Rankings, and Boston University School of Management has retained its international reputation overall (placing 61st worldwide and 34th in the U.S.) and made a significant gain in the category of doctoral rank (up 32 places to 43rd internationally).]]></description>
			<content:encoded><![CDATA[<p><strong><strong><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2010/02/FINANCIAL-TIMES.jpg"><img class="alignnone size-full wp-image-1275" title="FINANCIAL TIMES" src="http://www.mbaoutlook.com/wp-content/uploads/2010/02/FINANCIAL-TIMES.jpg" alt="" width="300" height="383" /></a><br />
</strong></strong></p>
<p><img src="file:///C:/Documents%20and%20Settings/%C2%A0/Mis%20documentos/Mis%20im%C3%A1genes/ft.jpg" alt="" /></p>
<h4><strong><strong><strong><strong>Job Placement #4, Women #3, and International Students #6;   DBA Rankings Leap</strong></strong></strong></strong></h4>
<p><em>Financial Times</em> has released its <a href="http://rankings.ft.com/businessschoolrankings/global-mba-rankings">Global  MBA Rankings</a>, and Boston University School of <a title="management" href="http://www.ipade.mx/programas/continuidad-actualizacion/Pages/continuidad-actualizacion.aspx" target="_blank">Management</a> has  retained its international reputation overall (placing 61st worldwide  and 34th in the U.S.) and made a significant gain in the  category of doctoral rank (up 32 places to 43rd internationally).</p>
<p>This <a title="MBA ranking" href="http://www.ipade.mx/prensa/Pages/executive-mba-ipade-business-school-financial-times-ranking-2009.aspx" target="_blank"><span style="text-decoration: underline;">MBA ranking</span></a> is determined largely through a survey of <a title="MBA" href="http://www.ipade.mx/programas/mba/Pages/mba.aspx" target="_blank">MBA</a> alumni on  topics related to <a href="http://www.ipade.mx"rel="external"title="Career" >career</a> progress and salary (the alumni survey  accounts for 55% of the ranking).</p>
<p>In addition to the survey, the <a title="ranking" href="http://www.ipade.mx/prensa/Pages/executive-mba-ipade-business-school-financial-times-ranking-2009.aspx" target="_blank"><span style="text-decoration: underline;">ranking</span></a> examines several other criteria,  including doctoral program success, employment rates, and student  demographics. Those data provide us with the following ranks:</p>
<ul>
<li>Due to DBA graduates receiving faculty positions at top schools,  our “Doctoral Rank” increased 32 places to 43rd internationally.</li>
<li>Our employment rate within 3 months of graduation (90%) tied us  for 4th best in the U.S. and 16th internationally.</li>
<li>Our percentage of women students (40%) tied us for the 5th  highest percentage internationally and 3rd in the U.S.</li>
<li>Our percentage of international students (44%) tied us for 6th  highest for U.S. schools.</li>
</ul>
<p>&#8220;Our unique approach to <a title="management" href="http://www.ipade.mx/programas/continuidad-actualizacion/Pages/continuidad-actualizacion.aspx" target="_blank">management</a><span style="text-decoration: underline;"> </span>education attracts a broad diversity of top students and scholars. Our  emphasis on fusing the art, science, and technology of business produces  exceptionally qualified graduates at both the <a title="MBA" href="http://www.ipade.mx/programas/mba/Pages/mba.aspx" target="_blank"><span style="text-decoration: underline;"><a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a></span></a> and the doctoral  level,” said Louis E. Lataif, the Allen Questrom Professor and Dean of  the School.</p>
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		<title>BW: Top Part-Time MBA Programs in the US</title>
		<link>http://www.mbaoutlook.com/2009/11/bw-top-part-time-mba-programs-in-the-us/</link>
		<comments>http://www.mbaoutlook.com/2009/11/bw-top-part-time-mba-programs-in-the-us/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 13:36:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
		<category><![CDATA[B-School]]></category>
		<category><![CDATA[BSchool]]></category>
		<category><![CDATA[Business Education]]></category>
		<category><![CDATA[business school]]></category>
		<category><![CDATA[BusinessWeek]]></category>
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		<category><![CDATA[Finances]]></category>
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		<category><![CDATA[grade]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1230</guid>
		<description><![CDATA[BusinessWeek's 2009 part-time MBA rankings are based on three measures: A student survey, the academic quality score and  post-MBA outcomes.]]></description>
			<content:encoded><![CDATA[<div><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/11/wpi.jpg"><img class="alignnone size-full wp-image-1257" title="wpi" src="http://www.mbaoutlook.com/wp-content/uploads/2009/11/wpi.jpg" alt="" width="300" height="291" /></a></div>
<div>BusinessWeek&#8217;s 2009 part-time <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> rankings are based on three measures: A student survey, the academic quality score and  post-MBA outcomes.</div>
<div>For additional information about the methodology visit <a style="color: #5797b0;" href="http://www.businessweek.com/bschools/faq/index.html/" target="_blank">http://www.businessweek.com/bschools/faq/index.html/</a></div>
<p><strong>Top 15 Part-Time MBA Programs in the US</strong></p>
<ol>
<li><a href="http://mgt.wpi.edu/Graduate/index.html" target="_blank">Worcester Polytechnic,</a> Worcester, Massachusetts</li>
<li><a href="http://www.anderson.ucla.edu/" target="_blank">UCLA (Anderson),</a> Los Angeles, California</li>
<li><a href="http://www.haas.berkeley.edu/" target="_blank">UC Berkeley (Haas),</a> Berkeley, California</li>
<li><a href="http://cba.unl.edu/" target="_blank">Nebraska, Lincoln,</a> Nebraska</li>
<li><a href="http://www.bus.umich.edu/" target="_blank">Michigan (Ross)</a> Ann Arbor, Michigan</li>
<li><a href="http://www.elon.edu/e-web/academics/business/mba/" target="_blank">Elon (Love), </a>Elon, North Carolina</li>
<li><a href="http://www.tepper.cmu.edu/index.aspx" target="_blank">Carnegie Mellon (Tepper),</a> Pittsburgh, Pennsylvania</li>
<li><a href="http://business.rice.edu/" target="_blank">Rice (Jones), </a>Houston, Texas</li>
<li><a href="http://www.ius.edu/business/" target="_blank">Indiana University Southeast, </a>New Albany, Indiana</li>
<li><a href="http://www.lebow.drexel.edu/" target="_blank">Drexel (LeBow), </a>Philadelphia, Pennsylvania</li>
<li><a href="http://www.goizueta.emory.edu/" target="_blank">Emory (Goizueta),</a> Atlanta, Gerogia</li>
<li><a href="http://www.chicagobooth.edu/" target="_blank">Chicago (Booth), </a>Chicago, Illinois</li>
<li><a href="http://www.lmu.edu/" target="_blank">Loyola Marymount, </a>Los Angeles, California</li>
<li><a href="http://weatherhead.case.edu/" target="_blank">Case Western (Weatherhead),</a> Cleveland, Ohio</li>
<li><a href="http://www.cox.smu.edu/home" target="_blank">SMU (Cox),</a> Dallas, Texas</li>
</ol>
<p>via <a href="http://www.businessweek.com/" target="_blank">BusinessWeek.com</a></p>
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		<title>6 Great Books on Digital Marketing</title>
		<link>http://www.mbaoutlook.com/2009/10/6-great-books-on-digital-marketing/</link>
		<comments>http://www.mbaoutlook.com/2009/10/6-great-books-on-digital-marketing/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 13:59:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1210</guid>
		<description><![CDATA[There are hundreds of books on Internet marketing. The quickest way to get a feel for the most popular Internet marketing books is to click the links below showing the most popular web marketing books on Amazon:]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/twitter.jpg"></a>There are hundreds of books on <strong>internet marketing</strong>. The quickest way to get a feel for the most popular internet marketing books is to click the links below showing the <strong>most popular digital marketing books on Amazon:</strong></p>
<p style="text-align: justify;"><strong><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/crush-it.jpg"><img class="alignnone size-full wp-image-1262" title="crush-it" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/crush-it.jpg" alt="" width="204" height="300" /></a><br />
</strong></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256737960&amp;sr=8-1" target="_blank">Crush It!: Why NOW Is the Time to Cash In on Your Passion</a></strong><br />
<em>by Gary Vaynerchuk</em></p>
<p style="text-align: justify;">Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver&#8217;s manual for modern business.</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/trust.jpg"><img class="alignnone size-full wp-image-1213" title="743089_cover.indd" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/trust.jpg" alt="743089_cover.indd" width="153" height="253" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256737991&amp;sr=1-1" target="_blank">Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust</a></strong><br />
<em>by Chris Brogan</em></p>
<p style="text-align: justify;">How to tap the power of social software and networks to build your business<br />
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand&#8217;s influence, reputation, and, of course, profits. Today&#8217;s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.</p>
<p style="text-align: justify;">The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are &#8220;trust agents,&#8221; the key people your business needs on its side.</p>
<p style="text-align: justify;">Delivers actionable steps and case studies that show how social media can positively impact your business<br />
Written by authors with over ten years of online media experience<br />
Shows you how to build and wield influence online to benefit your brand<br />
Combines high-level theory with practical step-by-step guidance<br />
If you want your business to succeed, don&#8217;t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/kindleeditio.jpg"><img class="alignnone size-full wp-image-1214" title="kindleeditio" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/kindleeditio.jpg" alt="kindleeditio" width="172" height="211" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/B0014D6LQE/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256738009&amp;sr=1-1" target="_blank">The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Amazon&#8217;s Kindle Edition)</a></strong><br />
<em>by David Meerman Scott</em></p>
<p style="text-align: justify;">Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing&#8217;s &#8220;old rules&#8221; is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can&#8217;t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one&#8217;s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that&#8217;s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/facebookera.jpg"><img class="alignnone size-full wp-image-1215" title="facebookera" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/facebookera.jpg" alt="facebookera" width="177" height="243" /></a></p>
<p style="text-align: justify;"><a href="http://www.amazon.com/Facebook-Era-Networks-Products-Audiences/dp/0137152221/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256738029&amp;sr=1-1" target="_blank"><strong>The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff</strong><br />
</a><em>by Clara Shih</em></p>
<p style="text-align: justify;">The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to <a href="http://www.ipade.mx"rel="external"title="executive" >executive</a> decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.</p>
<p>Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/twitter.jpg"><img class="alignnone size-full wp-image-1216" title="twitterpower" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/twitter.jpg" alt="twitterpower" width="181" height="243" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/Twitter-Power-Dominate-Market-Tweet/dp/0470458429/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256738044&amp;sr=1-1" target="_blank">Twitter Power: How to Dominate Your Market One Tweet at a Time</a></strong><br />
<em>by Joel Comm</em></p>
<p style="text-align: justify;">“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”<br />
Stephen Pierce (<a href="http://www.MakeRealMoneyOnTheInternet.com">www.MakeRealMoneyOnTheInternet.com</a>)</p>
<p style="text-align: justify;">&#8220;Arguably, one of the best tomes&#8230;Twitter Power is jam-packed with clever ways to start and dominate a marketplace.&#8221; (Brandopia.typepad.com, March 23rd 2009) &#8220;&#8230;good comprehensive overview&#8230;Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool.&#8221; (B2B Marketing, July 2009)</p>
<p style="text-align: justify;">“I&#8217;ve been following Joel on Twitter for a while now and I&#8217;ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.”<br />
Yaro Starak (<a href="http://www.entrepreneurs-journey.com">www.entrepreneurs-journey.com</a>)</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/under.jpg"><img class="alignnone size-full wp-image-1217" title="under" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/under.jpg" alt="under" width="174" height="193" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/Understanding-Digital-Marketing-Strategies-Generation/dp/0749453893/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1256738071&amp;sr=1-1" target="_blank">Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation</a></strong><br />
<em>by Damian Ryan and Calvin Jones</em></p>
<p style="text-align: justify;">The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.</p>
<p style="text-align: justify;">Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.  It explains how to choose online marketing channels in order to get products and services to market.  It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.</p>
<p style="text-align: justify;">Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.</p>
<p style="text-align: justify;">www.<a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a>Outlook.com</p>
]]></content:encoded>
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		<title>FT: TOP 30 EMBA Ranking 2009</title>
		<link>http://www.mbaoutlook.com/2009/10/ft-top-30-emba-ranking-2009/</link>
		<comments>http://www.mbaoutlook.com/2009/10/ft-top-30-emba-ranking-2009/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 14:39:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1171</guid>
		<description><![CDATA[This is the ninth year the Financial Times has published its ranking of Executive MBA programmes, part-time MBA degrees for senior working managers. In recent years the fashion has been to develop EMBA programmes that are taught in several different countries, often through partnerships between different business schools, as you can see in the ranking.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify; "><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/hkust.jpg"><img class="alignnone size-medium wp-image-1174" title="hkust" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/hkust-300x258.jpg" alt="hkust" width="300" height="258" /></a></p>
<p style="text-align: justify; ">This is the ninth year the <strong>Financial Times</strong> has published its ranking of <a href="http://www.ipade.mx"rel="external"title="executive" >Executive</a> <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> programmes, part-time MBA degrees for senior working managers.</p>
<p style="text-align: justify; ">In recent years the fashion has been to develop <strong><a href="http://www.ipade.mx/programas/executive-mba/Pages/executive-mba.aspx"rel="external"title="IPADE Business School EMBA" >EMBA</a> programmes that are taught in several different countries</strong>, often through partnerships between different business schools, as you can see in the ranking.</p>
<p style="text-align: justify; ">The list is compiled using data from two sets of surveys: one is completed by alumni who graduated from the respective programmes three years ago, in 2006; and the other by the business schools. You can read more about the ranking methodology <a href="http://www.ft.com/cms/s/0/56659580-b354-11de-ae8d-00144feab49a.html?nclick_check=1" target="_blank">here.</a></p>
<p style="text-align: justify; "><strong>The TOP 30 EMBA 2009</strong></p>
<p>1- <a href="http://www.bm.ust.hk/emba/" target="_blank">Kellogg/Hong Kong UST Business School</a> (China)</p>
<p>2- <a href="http://www.triumemba.org/index.php" target="_blank">Trium: HEC Paris / LSE / New York University: Stern</a> (France, UK, USA)</p>
<p>3- <a href="http://www4.gsb.columbia.edu/" target="_blank">Columbia</a>/<a href="http://www.london.edu/" target="_blank">London Business School</a> (USA, UK)</p>
<p>4-<a href="http://www.chicagobooth.edu/" target="_blank"> University of Chicago: Booth</a> (USA, UK, Singapore)</p>
<p>5- <a href="http://www.insead.fr/home/" target="_blank">Insead </a>(France, Singapore)</p>
<p>5- <a href="http://www.wharton.upenn.edu/" target="_blank">University of Pennsylvania, Wharton</a> (USA)</p>
<p>7- <a href="http://www.ie.edu/" target="_blank">IE Business School</a> (Spain)</p>
<p>8- <a href="http://www.london.edu/" target="_blank">London Business School</a> (UK)</p>
<p>9- <a href="http://www4.gsb.columbia.edu/" target="_blank">Columbia Business School </a>(USA)</p>
<p>10- <a href="http://www.fuqua.duke.edu/" target="_blank">Duke University: Fuqua</a> (USA)</p>
<p>11- <a href="http://bschool.nus.edu.sg/" target="_blank">National University of Singapore School of Business</a> (Singapore)</p>
<p>12- <a href="http://www.olin.wustl.edu/EXECUTIVEEDUCATION/EXECUTIVEMBA/SHANGHAI/Pages/default.aspx" target="_blank">Washington University: Olin</a> (China)</p>
<p>13- <a href="http://www.berkeley.columbia.edu/" target="_blank">UC Berkeley/Columbia</a> (USA)</p>
<p>14- <a href="http://www.imd.ch/" target="_blank">IMD </a>(Switzerland)</p>
<p>15- <a href="http://www.stern.nyu.edu/" target="_blank">New York University: Stern</a> (USA)</p>
<p>16- <a href="http://www.iese.edu/es/home.asp" target="_blank">Iese Business School</a> (Spain)</p>
<p>17- <a href="http://www.kellogg.northwestern.edu/" target="_blank">Northwestern University: Kellogg</a> (USA)</p>
<p>18- <a href="http://www.kellogg.whu.edu/" target="_blank">Kellogg/WHU-Otto Beisheim School</a> (Germany)</p>
<p>19- <a href="http://www.cuhk.edu.hk/v6/en/" target="_blank">Chinese University of Hong Kong</a> (China)</p>
<p>20- <a href="http://www.bus.umich.edu/" target="_blank">University of Michigan: Ross</a> (USA)</p>
<p>21- <a href="http://www.cass.city.ac.uk/" target="_blank">City University: Cass</a> (UK)</p>
<p>21- <a href="http://www.essec-mannheim.com/" target="_blank">Essec/Mannheim</a> (France, Germany)</p>
<p>23- <a href="http://www.schulich.yorku.ca/SSB-Extra/emba.nsf" target="_blank">Kellogg/York University: Schulich</a> (Canada)<span> </span></p>
<p>24- <a href="http://www.purdue.edu/" target="_blank">Purdue</a>, <a href="http://www.tiasnimbas.edu/" target="_blank">Tias</a>, <a href="http://www.ceubusiness.org/" target="_blank">CEU</a>, <a href="http://www.gisma.com/index.php?L=1" target="_blank">GISMA</a> (USA, Netherlands, Hungary, Germany)</p>
<p>25- <a href="http://www.escpeurope.eu/" target="_blank">ESCP Europe</a> (France, UK, Germany, Spain, Italy)</p>
<p>26- <a href="http://www.ceibs.edu/" target="_blank">Ceibs</a> (China)</p>
<p>27- <a href="http://onemba.org/" target="_blank">OneMBA: CUHK/RSM/UNC/FGV São Paulo/EGADE</a> (China, Netherlands, USA, Brazil, Mexico)</p>
<p>28- <a href="http://www.anderson.ucla.edu/" target="_blank">UCLA: Anderson</a> (USA)</p>
<p>29- <a href="http://www.rotman.utoronto.ca/index.html" target="_blank">University of Toronto: Rotman</a> (Canada)</p>
<p>30- <a href="http://www.ivey.uwo.ca/" target="_blank">University of Western Ontario: Ivey</a><span> </span>(Canada, China)</p>
<p>via <a href="http://rankings.ft.com/businessschoolrankings/emba-rankings" target="_blank">Financial Times</a></p>
]]></content:encoded>
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		<title>The Economist: TOP 30 full-time MBA Ranking</title>
		<link>http://www.mbaoutlook.com/2009/10/the-economist-top-30-full-time-mba-ranking/</link>
		<comments>http://www.mbaoutlook.com/2009/10/the-economist-top-30-full-time-mba-ranking/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:30:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1162</guid>
		<description><![CDATA[IESE, a Spanish Business School, tops The Economist's eighth annual ranking of full-time MBA programmes. You can read more about the ranking here.]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/iese-business-school.jpg"><img class="alignnone size-medium wp-image-1164" title="iese-business-school" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/iese-business-school-300x208.jpg" alt="iese-business-school" width="300" height="208" /></a> </p>
<p>IESE, a Spanish Business School, tops <strong>The Economist&#8217;s</strong> eighth annual ranking of full-time <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> programmes. You can read more about the ranking <a href="http://www.economist.com/business-education/displayStory.cfm?story_id=14488732" target="_blank">here</a>.</p>
<p><strong>TOP 30 full-time MBA ranking:</strong></p>
<ol>
<li><a href="http://www.iese.edu/en/home.asp" target="_blank">IESE Business School &#8211; University of Navarra</a>, Spain</li>
<li><a href="http://www.imd.ch/" target="_blank">IMD International Institute for Management Development</a>, Switzerland</li>
<li><a href="http://www.haas.berkeley.edu/" target="_blank">California at Berkeley, University of &#8211; Haas School of Business</a>, United States</li>
<li><a href="http://www.chicagobooth.edu/" target="_blank">Chicago, University of &#8211; Booth School of Business,</a> United States</li>
<li><a href="http://www.hbs.edu/" target="_blank">Harvard Business School</a>, United States</li>
<li><a href="http://www.tuck.dartmouth.edu/" target="_blank">Dartmouth College &#8211; Tuck School of Business</a>, United States</li>
<li><a href="http://www.gsb.stanford.edu/" target="_blank">Stanford Graduate School of Business</a>, United States</li>
<li><a href="http://www.london.edu/" target="_blank">London Business School</a>, Britain</li>
<li><a href="http://www.wharton.upenn.edu/" target="_blank">University of Pennsylvania &#8211; Wharton School</a>, United States</li>
<li><a href="http://www.vlerick.com/en/home.html" target="_blank">Vlerick Leuven Gent Management School</a>, Belgium</li>
<li><a href="http://www.jbs.cam.ac.uk/" target="_blank">University of Cambridge &#8211; Judge Business School</a>, Britain</li>
<li><a href="http://www.schulich.yorku.ca/ssb-extra/ssb.nsf?open" target="_blank">York University &#8211; Schulich School of Business</a>, Canada</li>
<li><a href="http://www.stern.nyu.edu/" target="_blank">New York University &#8211; Leonard N Stern School of Business</a>, United States</li>
<li><a href="http://www.hec.edu/" target="_blank">HEC School of Management Paris</a>, France</li>
<li><a href="http://www.kellogg.northwestern.edu/" target="_blank">Northwestern University &#8211; Kellogg School of Management</a>, United States</li>
<li><a href="http://www.ie.edu/business/" target="_blank">IE Business School</a>, Spain</li>
<li><a href="http://www.mbs.edu/" target="_blank">Melbourne Business School &#8211; University of Melbourne</a>, Australia</li>
<li><a href="http://www.som.cranfield.ac.uk/som/" target="_blank">Cranfield School of Management</a>, Britain</li>
<li><a href="http://mitsloan.mit.edu/" target="_blank">Massachusetts Institute of Technology &#8211; MIT Sloan School of Management</a>, United States</li>
<li><a href="http://www4.gsb.columbia.edu/" target="_blank">Columbia Business School</a>, United States</li>
<li><a href="http://www.henley.reading.ac.uk/" target="_blank">Henley Business School</a>, Britain</li>
<li><a href="http://www.wbs.ac.uk/" target="_blank">Warwick Business School</a>, Britain</li>
<li><a href="http://www.insead.fr/home/" target="_blank">INSEAD</a>, France / Singapore</li>
<li><a href="http://www.darden.virginia.edu/html/defaulti.aspx" target="_blank">University of Virginia &#8211; Darden Graduate School of Business Administration</a>, United States</li>
<li><a href="http://www.bus.umich.edu/" target="_blank">University of Michigan &#8211; Stephen M. Ross School of Business</a>, United States</li>
<li><a href="http://www.mannheim-business-school.com/" target="_blank">Mannheim Business School</a>, Germany</li>
<li><a href="http://mba.yale.edu/" target="_blank">Yale School of Management</a>, United States</li>
<li><a href="http://www.fuqua.duke.edu/" target="_blank">Duke University &#8211; Fuqua School of Business</a>, United States</li>
<li><a href="http://www.esade.edu/" target="_blank">ESADE Business School</a>, Spain</li>
<li><a href="http://www.bm.ust.hk/" target="_blank">Hong Kong University of Science and Technology &#8211; School of Business and Management</a>, Hong Kong</li>
</ol>
<p>via <a href="http://www.economist.com/business-education/whichmba/" target="_blank">The Economist</a></p>
]]></content:encoded>
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		<title>5 Books for MBA Applicants</title>
		<link>http://www.mbaoutlook.com/2009/10/5-books-for-mba-applicants/</link>
		<comments>http://www.mbaoutlook.com/2009/10/5-books-for-mba-applicants/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 13:30:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
		<category><![CDATA[admission]]></category>
		<category><![CDATA[amazon]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1140</guid>
		<description><![CDATA[Preparing for business school is a huge event for any MBA applicant. There are currently many different books available to help make the experience easier. Here are five books for MBA applicants available in Amazon.com]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Preparing for <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">business school</a> is a huge event for any <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> applicant. There are currently many different books available to help make the experience easier. Here are five books for MBA applicants available in Amazon.com</p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/howto.jpg"><img class="alignnone size-full wp-image-1141" title="howto" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/howto.jpg" alt="howto" width="132" height="155" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/How-Get-Into-Top-Programs/dp/0735204233/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1255525188&amp;sr=1-2" target="_blank">How To Get Into the Top MBA Programs</a></strong><br />
by J.D., Richard Montauk</p>
<p style="text-align: justify;">MBAs get respect. The prestige and value of the degree have grown to the point where now the quality of the degree is determinative, says the author. Graduates from <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">top schools</a> can earn as much as 50 to 100 percent more than those who graduate from lower-ranked schools. Montauk, president and founder of Education USA, which assists <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">business school</a> applicants, has thoroughly researched <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">MBA programs</a> for this work. Each chapter explores a step in the process, from the decision to apply to surviving once accepted. The chapters on selecting the right program, marketing yourself, and writing essays provide exceptionally valuable information and tips. For any library that serves undergraduate <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">business school</a> candidates, this is essential; recommended for other larger collections.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/mba-game-plan.jpg"><img class="alignnone size-full wp-image-1142" title="mba-game-plan" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/mba-game-plan.jpg" alt="mba-game-plan" width="140" height="200" /></a><br />
<strong><a href="http://www.amazon.com/Your-MBA-Game-Plan-Strategies/dp/1564149684/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1255525188&amp;sr=1-3" target="_blank">Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools</a></strong><br />
by Omari Bouknight</p>
<p style="text-align: justify;">With graduates from top <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">business schools</a> bringing home six-figure pay packages and entering into exciting fields such as private equity, high-tech, investment banking, and <a href="http://www.ipade.mx/"rel="external"title="Management" >management </a>consulting, the MBA has rapidly become the world&#8217;s most desired degree. As a result, the competition for admission into select programs is fierce; some admit less than 15 percent of applicants.</p>
<p style="text-align: justify;">In this challenging environment, Your MBA Game Plan is the resource you need&#8211;it has helped thousands get into the <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">best schools</a> and achieve their <a href="http://www.ipade.mx"rel="external"title="Career" >career</a> aspirations. You could be next.</p>
<p style="text-align: justify;">Written by the co-founders of a <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">leading business school</a> admissions service, this book will guide you through the demanding application process and help you differentiate yourself in the ever-growing pool of applicants. Your MBA Game Plan will show you how to:</p>
<p style="text-align: justify;">* Maximize your chances of admission to a top business program.<br />
* Ace the GMAT.<br />
* Craft compelling essays and resumes that highlight your most salient attributes and make you stand out to the admissions committee.<br />
* Perform flawlessly during your admissions interviews.<br />
* Prepare your recommenders to effectively support your admissions bid.<br />
* Select target schools and highlight the personal characteristics and skill sets that they look for.</p>
<p style="text-align: justify;">This revised edition includes sample essays and resumes from successful applicants, fresh insight on 30 <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">leading business schools</a>, and advice specifically tailored to international students.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/mba-strategy.jpg"><img class="alignnone size-full wp-image-1143" title="mba-strategy" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/mba-strategy.jpg" alt="mba-strategy" width="151" height="221" /></a><br />
<strong><a href="http://www.amazon.com/MBA-Admissions-Strategy-Profile-Building/dp/0335218903/ref=sr_1_5?ie=UTF8&amp;s=books&amp;qid=1255525188&amp;sr=1-5" target="_blank">MBA Admissions Strategy: From Profile Building to Essay Writing</a></strong><br />
by Avi Gordon</p>
<p style="text-align: justify;">&#8220;I would definitely buy this book if I were applying again.&#8221;&#8211;Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York<br />
Learn all about MBA admissions techniques and skills from an expert!</p>
<p style="text-align: justify;">MBA Admissions Strategy guides candidates through the four most important aspects of a successful, <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx">competitive business school </a>application: -Competitive Strategy -Profile Development -Essay Management and -Writing Technique</p>
<p style="text-align: justify;">This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.</p>
<p style="text-align: justify;">The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/thebest.jpg"><img class="alignnone size-full wp-image-1144" title="thebest" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/thebest.jpg" alt="thebest" width="142" height="212" /></a><br />
<a href="http://www.amazon.com/Best-Business-Schools-Admissions-Secrets/dp/1402212135/ref=sr_1_6?ie=UTF8&amp;s=books&amp;qid=1255525188&amp;sr=1-6" target="_blank"><strong>The Best Business Schools&#8217; Admissions Secrets: A Former Harvard Business School Admissions Board Member Reveals the Insider Keys to Getting In</strong></a><br />
by Chioma Isiadinso</p>
<p style="text-align: justify;">Top MBA programs reject more than 80 percent of the applicants. When trying to beat the tough <a href="http://www.ipade.mx/Pages/home-pagina-de-inicio-de-IPADE-business-school.aspx" target="_blank">business school </a>competition, how do you know what will get you fast-tracked to the &#8220;yes&#8221; pile (or the dreaded &#8220;no&#8221; pile)?</p>
<p style="text-align: justify;">No insider is better suited to set you on the right track than Chioma Isiadinso, a former Harvard Business School MBA Admissions Board Member and the founder of Expartus, an admissions consulting firm specializing in helping candidates get into the top MBA programs. The Best Business Schools&#8217; Admissions Secrets is the ultimate collection of insider advice, direct from one of the country&#8217;s toughest admissions boardrooms.</p>
<p style="text-align: justify;">Centered around the concept of branding yourself, Isiadinso covers all the essential topics you need to master to stay ahead, including:</p>
<p style="text-align: justify;">Understanding the admissions criteria<br />
Essay essentials<br />
Resumes and professional records<br />
How to nail the interview<br />
Critical mistakes to avoid<br />
And much more<br />
No other business school admissions advice guide can claim this level of authority. The Best Business Schools&#8217; Admissions Secrets is sure to give you the edge you need to shine in the eyes of admissions boards everywhere.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/10/confidential.jpg"><img class="alignnone size-full wp-image-1145" title="confidential" src="http://www.mbaoutlook.com/wp-content/uploads/2009/10/confidential.jpg" alt="confidential" width="148" height="206" /></a></p>
<p style="text-align: justify;"><strong><a href="http://www.amazon.com/Business-School-Confidential-Complete-Experience/dp/0312300867/ref=sr_1_13?ie=UTF8&amp;s=books&amp;qid=1255525877&amp;sr=1-13" target="_blank">Business School Confidential: A Complete Guide to the Business School Experience: By Students, for Students</a></strong><br />
by Robert H. Miller, Katherine F. Koegler, Robert Miller, Katherine Loucks</p>
<p style="text-align: justify;">For college students thinking about applying to business school or for those in the workforce considering an additional degree, the authors give the lowdown on taking the GMAT, choosing a school, funding your education, selecting a major, preparing for exams and seeking full-time employment upon graduation. Miller (Law School Confidential) and Loucks, a recent graduate of Northwestern University&#8217;s Kellogg Graduate School of Management, interviewed current MBA students to get the skinny on the &#8220;business school experience.&#8221; They include handy tips for admissions interviews, getting a federal loan to pay for school, determining an appropriate workload and obtaining that coveted summer internship. Although the advice on &#8220;business school etiquette&#8221; is somewhat unnecessary (&#8220;do not speak out of turn&#8221;), for the most part, this is a valuable tool for those ready to throw themselves into b-school.</p>
<p><a href="http://www.MBAOutlook.com">www.MBAOutlook.com</a></p>
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		<title>WSJ: Top 15 Accelerated MBA Programs</title>
		<link>http://www.mbaoutlook.com/2009/09/wsj-top-15-accelerated-mba-programs/</link>
		<comments>http://www.mbaoutlook.com/2009/09/wsj-top-15-accelerated-mba-programs/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:22:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Accelerated Program]]></category>
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		<category><![CDATA[Babson]]></category>
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		<category><![CDATA[Copenhagen Business School]]></category>
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		<category><![CDATA[Durham Business School]]></category>
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		<category><![CDATA[Emory University]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1091</guid>
		<description><![CDATA[Here are the top 15 schools in the Wall Street Journal's ranking of accelerated MBA programs. The ranking is based on how the programs fared in surveys of students and alumni, including how they were rated in skills and leadership enhancement and alumni impact.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Here are the top 15 schools in the Wall Street Journal&#8217;s ranking of accelerated <a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a> programs. The ranking is based on how the programs fared in surveys of students and alumni, including how they were rated in skills and <a href="http://www.ipade.mx/"rel="external"title="Leadership" >leadership</a> enhancement and alumni impact.</p>
<p>1- <a href="http://www.ie.edu/" target="_blank">IE Business School/Madrid</a></p>
<p>2- <a href="http://www.imd.ch/" target="_blank">IMD/Lausanne, Switzerland</a></p>
<p>3- <a href="http://www.cranfield.ac.uk/" target="_blank">Cranfield School of Management/Bedford, England</a></p>
<p>4- <a href="http://www.kellogg.northwestern.edu/http://www.kellogg.northwestern.edu/" target="_blank">Northwestern University (Kellogg)/Evanston, IL</a></p>
<p>5- <a href="http://mba.babson.edu/" target="_blank">Babson College (Olin)/Babson Park, Mass.</a></p>
<p>6- <a href="http://www.esade.edu/" target="_blank">ESADE/Barcelona</a></p>
<p>7- <a href="http://www.insead.edu/home/" target="_blank">INSEAD/Fontainebleau, France</a></p>
<p>8- <a href="http://www.iae.edu.ar" target="_blank">IAE/Buenos Aires</a></p>
<p>9- <a href="http://www.fsb.muohio.edu/" target="_blank">Miami University (Farmer)/Oxford, Ohio</a></p>
<p>10- <a href="http://www.goizueta.emory.edu/" target="_blank">Emory University (Goizueta)/Atlanta</a></p>
<p>11- <a href="http://www.cornell.edu/" target="_blank">Cornell Univ./Ithaca, N.Y.</a></p>
<p>12- <a href="http://uk.cbs.dk/" target="_blank">Copenhagen Business School/Copenhagen</a></p>
<p>13- <a href="http://www.unisg.ch" target="_blank">University of St. Gallen/St. Gallen, Switzerland</a></p>
<p>14- <a href="http://www.dur.ac.uk/dbs/" target="_blank">Durham Business School/Durham, England</a></p>
<p>15- <a href="http://www.sbs.ox.ac.uk/" target="_blank">University of Oxford (Said)/Oxford, England</a></p>
<p> </p>
<p><a href="http://online.wsj.com/article/SB10001424052970204251404574344594232539808.html" target="_blank">Read the full story here</a></p>
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		<title>Top 10 Amazon Business &amp; Investing Bestsellers Books</title>
		<link>http://www.mbaoutlook.com/2009/09/top-10-amazon-business-investing-bestsellers-books/</link>
		<comments>http://www.mbaoutlook.com/2009/09/top-10-amazon-business-investing-bestsellers-books/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 20:39:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Rankings]]></category>
		<category><![CDATA[business books]]></category>
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		<category><![CDATA[economic books]]></category>
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		<guid isPermaLink="false">http://www.mbaoutlook.com/?p=1037</guid>
		<description><![CDATA[
This is the list of the top 10 Amazon's Business &#038; Investing Bestsellers Books. From accounting to global warming and the future of the Fed, the site offers a huge variety economic and business topics.
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; line-height: 14.25pt; text-align: justify; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US"><a class="highslide" onclick="return vz.expand(this)" href="http://www.mbaoutlook.com/wp-content/uploads/2009/08/amazon.jpg"><img class="alignnone size-medium wp-image-988" title="amazon" src="http://www.mbaoutlook.com/wp-content/uploads/2009/08/amazon-300x257.jpg" alt="amazon" width="300" height="257" /></a></span></p>
<p class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">This is the list of the top 10 Amazon&#8217;s Business &amp; Investing Bestsellers Books. From accounting to global warming and the future of the Fed, the site offers a huge variety economic and business topics.</span></p>
<ol type="1">
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017922/ref=pd_ts_zgc_b_3_1?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">Outliers: The Story of Success</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Malcolm Gladwell</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Three-Cups-Tea-Mission-Promote/dp/0143038257/ref=pd_ts_zgc_b_3_2?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">Three Cups of Tea: One Man&#8217;s Mission to Promote Peace . . . </span><span style="color: blue; mso-bidi-font-size: 11.0pt;">One School at a Time</span></a>, by Greg Mortenson</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Managerial-Accounting-Ray-Garrison/dp/0073379611/ref=pd_ts_zgc_b_3_3?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-bidi-font-size: 11.0pt;">Managerial Accounting</span></a>, by Ray Garrison</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/End-Fed-Ron-Paul/dp/0446549193/ref=pd_ts_zgc_b_3_4?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">End the Fed</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Ron Paul</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Hot-Flat-Crowded-Revolution-America/dp/0374166854/ref=pd_ts_zgc_b_3_5?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">Hot, Flat, and Crowded: Why We Need a Green Revolution and How It Can Renew Americ</span></a><a href="http://www.amazon.com/Hot-Flat-Crowded-Revolution-America/dp/0374166854/ref=pd_ts_zgc_b_3_5?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">a</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Thomas L. Friedman</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X/ref=pd_ts_zgc_b_3_6?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup&#8217;s Now, Discover Your Strengths</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Tom Rath</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/ref=pd_ts_zgc_b_3_7?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">The Tipping Point: How Little Things Can Make a Big Difference</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, By Malcolm Gladwell</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Economics-McGraw-Hill-Campbell-McConnell/dp/0073375691/ref=pd_ts_zgc_b_3_8?ie=UTF8&amp;s=books&amp;pf_rd_p=400504501&amp;pf_rd_s=right-3&amp;pf_rd_t=101&amp;pf_rd_i=3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=08V7T3HT21YT4D1GTDZ5" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">Economics (McGraw-Hill Economics)</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Campbell McConnell</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Understanding-Business-William-Nickels/dp/007310597X/ref=pd_ts_b_9?ie=UTF8&amp;s=books" target="_blank"><span style="color: blue; mso-bidi-font-size: 11.0pt;">Understanding Business</span></a>, by William Nickels</span></li>
<li class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt; color: black; line-height: 14.25pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;"><a href="http://www.amazon.com/Good-Great-Companies-Leap-Others/dp/0066620996/ref=pd_ts_b_10?ie=UTF8&amp;s=books" target="_blank"><span style="color: blue; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;" lang="EN-US">Good to Great: Why Some Companies Make the Leap&#8230; and Others Don&#8217;t</span></a></span><span style="font-size: 10pt; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ES;" lang="EN-US">, by Jim Collins</span></li>
</ol>
<p class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt; line-height: 14.25pt; text-align: justify;"><span style="font-size: 10pt; color: black; font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-fareast-language: ES;">www.<a href="http://www.ipade.mx/programas/mba/Pages/mba.aspx"rel="external"title="MBA - IPADE Business School" >MBA</a>Outlook.com</span></p>
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